OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Popular platforms include Netflix, Watcha, and TVING.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their OTT services interests.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

The future of streaming services is exciting to watch.